Verizon is one of the world's leading providers of technology and communications services, transforming the way we connect around the world. We're a human network that reaches across the globe and works behind the scenes. We anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together-lifting up our communities and striving to make an impact to move the world forward. If you're fueled by purpose, and powered by persistence, explore a career with us. Here, you'll discover the rigor it takes to make a difference and the fulfillment that comes with living the #NetworkLife.
What you'll be doing...
In this highly visible role, you will proactively identify opportunities to mitigate joint customer disconnects for our existing mobile & home base. You will formulate ideas and carry them through execution and beyond to retrospective, post-promo analysis and ensuring a positive customer experience. Design targeting and segmentation strategies which will enable the business to deliver messages which are prioritized, personalized, and simultaneously beneficial to the customer and Verizon. Execute these strategies by leading peers from other functional work groups, including (but not limited to): Business Intelligence, Marketing Communications, Martech, Performance Management, Finance, Legal, IT, Market Leadership, and Product Marketing. Evolve these strategies to keep up with ever changing business and customer needs as well as improving effectiveness and efficiency. Drive bottom up data driven recommendations as well as adapt to top down requirements from executive leadership.
Responsibilities include:
Mitigating Joint Customer Disconnects.
Developing Cross BAU Behavioral programs and partnering cross-functionally to optimize M&H experience, working across VZ teams to develop system capabilities for support.
Identifying strengths, weaknesses, opportunities, and threats for Joint Customers through analysis of: market conditions and trends, competitive analysis, existing KPI reports, executive leadership guidance, and ad hoc data AI&D research.
Deciphering performance across a variety of metrics: i.e. KPIs, LNP, Segmentation, Propensity, etc. to uncover new opportunities for growth and revenue for existing Joint Customers.
Using broad industry perspective to interpret competitive information, draw intelligent conclusions, provide assessments at the strategic and tactical level, formulate promotional save recommendations on proactive and/or reactive actions and take actions to execute upon approved recommendations.
Designing comprehensive targeting strategies to maximize and optimize on churn. Strong knowledge of both the home and wireless marketplace.
Building presentations to effectively communicate these strategies and the benefit to larger business objectives.
Utilizing experience and business knowledge to develop quarterly roadmaps as well as guide strategy & execution of key marketing programs.
Developing end to end promotional campaigns including but not limited to ideation, financial business cases, execution strategy, customer journey mapping and post-promo analysis.
Facilitating proposal alignment between Finance and Marketing through business case development.
What we're looking for...
You believe that solid data should be behind every important decision and are a numbers person with a strategic mindset, strong business and financial acumen. You bring both business perspective and an understanding of the marketplace-and not just theory and numbers. You have a knack for understanding and visualizing just the right way to share data and practical insights so that people can understand. Most importantly, you are able to create actionable programs based on what you learn from the data.
You'll need to have:
Bachelor's degree or four or more years of experience.
Six or more years of relevant work experience.
Experience working collaboratively with and presenting ideas and content to a variety of stakeholders.
Experience with Microsoft Excel and PowerPoint, as well as the Google affiliates.
Experience designing comprehensive targeting strategies to maximize and optimize on churn.
Experience with and knowledge of both the home and wireless marketplace.
Even better if you have:
A Master's degree, preferably an MBA.
Proven strengths in strategic and critical thinking.
Experience in marketing and finance-related roles, such as market research, financial analysis, pricing, product marketing, or strategic planning desired.
Experience in the wireless or telecommunications industry.
Strong research, analytical, and critical thinking skills with the ability to see things not readily apparent to others and to find unique solutions to complex challenges.
Demonstrated ability to take initiative, work with minimal supervision, and independently manage concurrent projects to timely completion.
Excellent written and verbal communication skills with ability to clearly express complex ideas.
Demonstrated ability to think strategically and to "see the big picture".
If Verizon and this role sound like a fit for you, we encourage you to apply even if you don't meet every "even better" qualification listed above.
We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.