Job Title
Director - YouTube OptimizationJob Description
Overview of the Role:
Dotdash Meredith is seeking a YouTube Optimization expert to join its growing Video Strategy team. Ideal candidates will be highly innovative and entrepreneurial, proactively working to drive increased viewership and engagement across the portfolio of DDM YouTube channels.
Reporting to the VP of Video Strategy, the Optimization expert will lead the modernization of DDM's design, metadata, and publishing workflows on the platform. The Director will work with their teammates in Development and Strategy in defining and executing a new programming vision and partner closely with the broader DDM video team and brand leadership.
Day-to-day Responsibilities:
Day-to-day management of multiple YouTube channels
Optimize and publish content (Videos & Shorts), with a hyperfocus on thumbnails, titles, descriptions, tags, etc.
Increase community interaction on the channels
Streamline scheduling and publishing workflows
Work closely with Development teammates on the optimization and rollout of series Pilots
Be a key member of the DDM x YouTube Partnership, leading Beta program involvement, support outreach, Platform feedback, etc
In partnership with internal Data Science & Product teams, define reporting to help inform optimization priorities and evaluate the effectiveness of tactics
Build series templates for new and existing shows
Filter platform and content insights back into the team
Hire, manage, and develop direct reports
Must-haves:
6+ years of experience in managing multiple YouTube channels in the Media & Entertainment space or MCN
Fundamental understanding of the relationship between organic viewership and monetization
A clear understanding of business priorities and the capability to translate them into KPIs
Nimbleness is critical as we invest, grow, and evolve - thrives in an environment where both collaborative and independent work is necessary
Incredibly strong communication and presentation skills
Ideal candidate is curious about pushing the boundaries of broadly established video 'best practices', and is eager to experiment
It is the policy of Dotdash Meredith to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities.Accommodation requests can be made by emailing .
The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here:https://www.e-verify.gov/employees
Pay Range
Salary: $98,000 - $140,000The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of Dotdash Meredith's total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives.In addition,Dotdash Meredith provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with Dotdash Meredith and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.
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