Marketing Operations Specialist

Santa Barbara, CA

About the Role:

Step into the world of marketing operations with us! As a Marketing Operations Specialist, you'll play a pivotal role in shaping and driving our marketing campaigns to new heights. You will be the backbone of our strategic marketing initiatives, leveraging cutting-edge tools in Yardi's lead management, database marketing, and automation solutions. This is your chance to showcase your analytical skills and contribute to our growth story.

What You'll Do:

• Executes end-to-end email campaign production and implementation, including planning, list segmentation, set-up, testing, execution, reporting, and optimization in HubSpot & CRM.
• Coordinates with sales and marketing efforts to help maintain a cohesive and effective sales and marketing lead nurturing process through advertising, leads, and email campaign programs.
• Assists with the list segmentation, email testing, deployment, tracking, and reporting for marketing campaigns.
• Processes, analyzes, and enters leads and lead lists.
• Conducts company and contact research; compiles and analyzes data to ensure data completeness and integrity in internal systems.
• Provides internal support/maintenance of various sales and marketing systems.
• Documents internal processes, creating and maintaining a repository of sales and marketing procedures.
• Understands and helps maintain lead criteria for company and leads assignments.
• Helps with miscellaneous projects and data management tasks. Researches, identifies, and analyzes third-party and market data to identify real estate trends/opportunities in support of key goals and initiatives.

Who You Are:

• Bachelor's Degree in Marketing, Communications, Business, or Finance; or an equivalent combination of education and experience.
• Three plus (3+) years in marketing, sales operations, or equivalent experience in a B2B sales/marketing organization.
• Experience with CRM and email marketing
• Proficiency in Microsoft Excel and Microsoft Outlook
• Strong analytical skills
• Understanding of lead routing and MQL rule management for systemic implementation and deployment with sales.
• Knowledge of global compliance email rules, including CAN-SPAM, GDPR, and CASL.
• Solid understanding of B2B bulk email marketing execution, list management/segmentation, and use of email systems.
• Strong organizational and time management skills
• Excellent written and oral communication skills
• Excellent attention to detail and accuracy in the execution of work and tasks
• Ability to meet critical deadlines and prioritize multiple tasks in a fast-paced environment.
• Ability to work independently as well in collaboration with others.
• Proven client-centered commitment and focus
• Collegial, team-oriented disposition with the desire and ability to establish cooperative professional relationships with employees at all levels within Yardi, outside of Yardi, and with clients.

Helpful to have:

• Yardi domain experience
• Knowledge of the real estate industry and Yardi's competitors
• SQL or equivalent data query language

Real Estate runs on Yardi. About Us:

Yardi Systems pioneers the property tech industry by seamlessly blending 40 years of tradition with forward-thinking innovation. We've created a team of over 9,000 employees in over 40 locations around the globe dedicated to making great real estate software products.

Discover the Yardi Difference:

Yardi is more than just a software company - we are dedicated to creating a positive impact in our communities. Annually, Yardi extends philanthropic support to organizations chosen by our employees. Our team has contributed to over 350 nonprofits globally, demonstrating our commitment to various causes and communities.

Our award-winning culture, consistently recognized by Glassdoor's prestigious "Best Place to Work", fosters support, collaboration, and growth. We prioritize your well-being with comprehensive benefits, including 100% paid employee medical premiums, company profit-sharing plan, and flexible work arrangements.

Be part of a team that values innovation, collaboration, and a client-centered approach. If you're ready to contribute to our success story and grow your career, we'd love to hear from you!

$31.25/hr - $32.45/hr

All submissions for open positions should be received through Yardi's applicant portal, accessed from Yardi's corporate website.

EOE/Race/Gender/Disability/Vets